Fat Muscle Inc wanted to launch their motorcycle apparel business with a full e-commerce website. We worked closely with the founder Chad Baker in developing a website that captured his goals: a website that was universal and accessible to anyone as is the vision for Fat Muscle.

The resulting website was something familiar and bold. Videos and product shots of the clothing was included alongside a theme that suited Chad’s taste of black and orange. Other highlights include a shop with filters, a campaign page as well as an Indiegogo funding page.