For this project we were tasked with bringing Bradley Parkes’ vision to reality: to create a website and brand for his quarterly investment publication, Economisms. We started with a bold logo that is simple and modern, the “E” also mimicing graph and chart lines. The website design expanded on this clean and bold style with black, gray and gold accents throughout.

For the quarterly publication we wanted to maintain the style and branding from the logo and website. We also wanted it to be visually appealing and accessible, not just a wall of text and charts as many investment documents have. The result was something fresh and that is part magazine and part investment report.